{"id":9458,"date":"2025-11-29T11:53:05","date_gmt":"2025-11-29T11:53:05","guid":{"rendered":"https:\/\/devverypaych.wpenginepowered.com\/?p=9458"},"modified":"2026-02-24T03:48:41","modified_gmt":"2026-02-24T03:48:41","slug":"the-future-of-inclusive-finance-is-context-driven-ai","status":"publish","type":"post","link":"https:\/\/verypay.africa\/fr\/the-future-of-inclusive-finance-is-context-driven-ai\/","title":{"rendered":"L&#039;avenir de la finance inclusive repose sur une IA contextuelle."},"content":{"rendered":"<p><span style=\"font-weight: 400; font-size: 16px;\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9118 aligncenter\" src=\"https:\/\/verypay.africa\/wp-content\/uploads\/2026\/02\/NOV-BLOG1-300x150.jpg\" alt=\"Old man using a feature phone to access AI\" width=\"600\" height=\"300\" \/><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La technologie n&#039;a jamais \u00e9t\u00e9 un obstacle \u00e0 l&#039;inclusion financi\u00e8re. C&#039;est le contexte qui l&#039;a \u00e9t\u00e9.<\/span><\/p>\n<p>Dans de nombreuses communaut\u00e9s, les outils num\u00e9riques existent, mais leur acc\u00e8s reste difficile. Le probl\u00e8me ne r\u00e9side pas dans un manque d&#039;innovation, mais plut\u00f4t dans le d\u00e9calage entre la conception des technologies et la r\u00e9alit\u00e9 du quotidien. Des contraintes quotidiennes, comme une connexion internet faible, le partage d&#039;appareils, un faible niveau d&#039;alphab\u00e9tisation et la m\u00e9fiance, d\u00e9terminent directement l&#039;efficacit\u00e9 d&#039;un outil financier pour ses utilisateurs.<\/p>\n<p>Alors que les discussions mondiales s&#039;orientent vers un avenir financier pilot\u00e9 par l&#039;IA, une v\u00e9rit\u00e9 s&#039;impose\u00a0: les algorithmes puissants, \u00e0 eux seuls, ne cr\u00e9ent pas l&#039;inclusion. La technologie ne cr\u00e9e l&#039;inclusion que lorsqu&#039;elle s&#039;adapte d\u00e9lib\u00e9r\u00e9ment aux environnements, aux cultures et aux contraintes des personnes.<\/p>\n<p>Cette conviction est au c\u0153ur de l&#039;approche de VeryPay, ax\u00e9e sur l&#039;IA, en mati\u00e8re de finance num\u00e9rique inclusive.<\/p>\n<h2><b>Le contexte d&#039;abord\u00a0: une IA qui fonctionne l\u00e0 o\u00f9 la connectivit\u00e9 fait d\u00e9faut<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Perspectives r\u00e9centes de <\/span><a href=\"https:\/\/www.weforum.org\/stories\/2025\/06\/emerging-markets-future-of-finance-ai\/?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">Forum \u00e9conomique mondial<\/span><\/a><span style=\"font-weight: 400;\"> Ce constat met en lumi\u00e8re une tendance croissante\u00a0: les solutions fintech qui prosp\u00e8rent sont celles con\u00e7ues pour des environnements \u00e0 faible connectivit\u00e9 et aux ressources limit\u00e9es. Dans les r\u00e9gions o\u00f9 les interruptions de r\u00e9seau sont monnaie courante, la finance num\u00e9rique doit fonctionner avec ou sans internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#039;architecture hors ligne prioritaire de VeryPay est con\u00e7ue pr\u00e9cis\u00e9ment pour cette r\u00e9alit\u00e9\u00a0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cartes et bracelets NFC<\/b><span style=\"font-weight: 400;\"> Permettre des transactions s\u00e9curis\u00e9es sans t\u00e9l\u00e9phone mobile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Terminaux de point de vente fonctionnant hors ligne<\/b><span style=\"font-weight: 400;\"> Les transactions sont enregistr\u00e9es et synchronis\u00e9es automatiquement d\u00e8s qu&#039;un r\u00e9seau appara\u00eet.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flux de travail USSD<\/b><span style=\"font-weight: 400;\"> Pour l&#039;inscription, les recharges, la gestion des cartes et les paiements de factures, assurez l&#039;acc\u00e8s aux utilisateurs de t\u00e9l\u00e9phones classiques.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Syst\u00e8mes de paiement automatique et de facturation<\/b><span style=\"font-weight: 400;\"> fonctionner m\u00eame lorsque le service de donn\u00e9es est peu fiable.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Les outils d&#039;IA \u2014 de l&#039;analyse de la fraude \u00e0 la v\u00e9rification d&#039;identit\u00e9 \u2014 sont con\u00e7us pour fonctionner au sein de cet \u00e9cosyst\u00e8me, s&#039;adaptant aux donn\u00e9es asynchrones et garantissant la continuit\u00e9. L&#039;inclusion commence par le respect des environnements r\u00e9els dans lesquels vivent les personnes.<\/span><\/p>\n<h2><b>Culture et comportement\u00a0: la confiance, cl\u00e9 de l\u2019adoption num\u00e9rique<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9116 aligncenter\" src=\"https:\/\/verypay.africa\/wp-content\/uploads\/2026\/02\/NOV-BLOG3-300x150.jpg\" alt=\"\" width=\"600\" height=\"300\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recherche <\/span><a href=\"https:\/\/www.cgap.org\/blog\/ais-promise-new-era-for-financial-inclusion?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">du CGAP et de l&#039;AFI<\/span><\/a><span style=\"font-weight: 400;\"> Les \u00e9tudes montrent syst\u00e9matiquement que l&#039;inclusion financi\u00e8re est frein\u00e9e non pas par des lacunes technologiques, mais par des probl\u00e8mes de confiance et de facilit\u00e9 d&#039;utilisation. Un syst\u00e8me num\u00e9rique peut \u00eatre performant, mais s&#039;il n&#039;est pas compris ou si les gens n&#039;y croient pas, ils ne l&#039;adopteront pas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VeryPay int\u00e8gre des consid\u00e9rations culturelles et comportementales au c\u0153ur m\u00eame de ses syst\u00e8mes d&#039;IA\u00a0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u00e9ra<\/b><span style=\"font-weight: 400;\">, l&#039;assistant de support IA, utilise des interactions simplifi\u00e9es et guid\u00e9es qui anticipent un faible niveau de comp\u00e9tences num\u00e9riques.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u00e9roulement \u00e9tape par \u00e9tape<\/b><span style=\"font-weight: 400;\"> Les applications et les sessions USSD sont r\u00e9dig\u00e9es dans un langage clair et accessible.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Int\u00e9gration communautaire<\/b><span style=\"font-weight: 400;\"> garantit que les parents, les commer\u00e7ants et les agents re\u00e7oivent une assistance dans leur propre langue et contexte.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cartes NFC anonymes<\/b><span style=\"font-weight: 400;\"> proposer une m\u00e9thode famili\u00e8re et concr\u00e8te aux tuteurs qui n&#039;utilisent pas de smartphones ou qui pr\u00e9f\u00e8rent les moyens de paiement physiques.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cette approche dissipe les craintes, instaure la confiance et permet \u00e0 l&#039;IA de compl\u00e9ter, et non de compliquer, l&#039;exp\u00e9rience utilisateur.<\/span><\/p>\n<h2><b>Connectivit\u00e9 et r\u00e9alit\u00e9s des appareils\u00a0: l\u2019IA doit fonctionner au-del\u00e0 des smartphones<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9117 aligncenter\" src=\"https:\/\/verypay.africa\/wp-content\/uploads\/2026\/02\/NOV-BLOG2-300x150.jpg\" alt=\"feature phones connected to the internet through AI\" width=\"600\" height=\"300\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les d\u00e9ploiements mondiaux de l&#039;IA supposent souvent un acc\u00e8s universel aux smartphones. Pourtant <\/span><a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/mobile-economy\/africa\/?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">GSMA<\/span><\/a><span style=\"font-weight: 400;\"> Les donn\u00e9es montrent qu&#039;une part importante des utilisateurs des march\u00e9s \u00e9mergents s&#039;appuie encore sur des t\u00e9l\u00e9phones classiques ou des appareils partag\u00e9s. Concevoir uniquement pour les smartphones est un choix de conception, et un choix d&#039;exclusion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VeryPay adopte une approche inverse\u00a0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les interactions financi\u00e8res assist\u00e9es par l&#039;IA sont structur\u00e9es pour fonctionner sur <\/span><b>USSD<\/b><span style=\"font-weight: 400;\">, pas seulement sur les applications.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gestion des identit\u00e9s et des identifiants<\/b><span style=\"font-weight: 400;\"> accommoder les utilisateurs qui n&#039;ont pas de carte SIM ou d&#039;acc\u00e8s r\u00e9gulier \u00e0 un appareil personnel.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identit\u00e9s bas\u00e9es sur des cartes<\/b><span style=\"font-weight: 400;\"> permettre aux \u00e9tudiants, aux commer\u00e7ants et aux b\u00e9n\u00e9ficiaires d&#039;effectuer des transactions sans jamais avoir besoin d&#039;un smartphone.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cela garantit que l&#039;inclusion ne d\u00e9pend pas d&#039;un seul composant mat\u00e9riel.<\/span><\/p>\n<h2><b>IA responsable\u00a0: la transparence et l\u2019\u00e9quit\u00e9 sont non n\u00e9gociables<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c0 mesure que l&#039;IA devient un \u00e9l\u00e9ment central des paiements num\u00e9riques, alimentant les d\u00e9cisions de cr\u00e9dit, les syst\u00e8mes d&#039;identit\u00e9, la lutte contre la fraude et les recommandations, les risques de biais et de manque de transparence dans la prise de d\u00e9cision s&#039;accroissent. Des \u00e9tudes du Forum \u00e9conomique mondial, de la revue Nature et des organismes de r\u00e9glementation internationaux montrent qu&#039;une IA mal con\u00e7ue peut exclure involontairement les femmes, les jeunes, les populations rurales ou les travailleurs du secteur informel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VeryPay r\u00e9pond \u00e0 cette probl\u00e9matique gr\u00e2ce \u00e0 des principes clairs en mati\u00e8re d&#039;IA responsable\u00a0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prise de d\u00e9cision avec intervention humaine<\/b><span style=\"font-weight: 400;\"> pour les flux de travail sensibles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tests r\u00e9guliers de biais et audits de donn\u00e9es<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mod\u00e8les explicables<\/b><span style=\"font-weight: 400;\"> qui soutiennent la transparence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pratiques de consentement strict et de minimisation des donn\u00e9es<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Protection de la vie priv\u00e9e<\/b><span style=\"font-weight: 400;\"> conforme aux normes mondiales en mati\u00e8re de donn\u00e9es<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pour que l&#039;IA puisse se d\u00e9mocratiser, elle doit d&#039;abord gagner la confiance. Et la confiance commence par l&#039;\u00e9quit\u00e9.<\/span><\/p>\n<h2><b>D\u00e9ploiement centr\u00e9 sur l&#039;humain\u00a0: l&#039;inclusion est une relation, pas une fonctionnalit\u00e9<\/b><\/h2>\n<p>L&#039;IA peut automatiser, acc\u00e9l\u00e9rer et optimiser\u00a0; toutefois, elle ne peut remplacer l&#039;intervention humaine indispensable \u00e0 son adoption. Une v\u00e9ritable inclusion n&#039;est possible que lorsque les outils num\u00e9riques sont accompagn\u00e9s de personnes qui comprennent le contexte local.<\/p>\n<p><span style=\"font-weight: 400;\">L&#039;approche de d\u00e9ploiement de VeryPay int\u00e8gre l&#039;IA aux interactions humaines\u00a0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Journ\u00e9es d&#039;int\u00e9gration scolaire<\/b><span style=\"font-weight: 400;\"> pour les parents et les tuteurs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Formation et recyclage des commer\u00e7ants<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Assistance client\u00e8le en langue locale<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>agents de terrain qui r\u00e9solvent les probl\u00e8mes en personne<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ce mod\u00e8le hybride garantit que la technologie n&#039;est pas une chose que les utilisateurs doivent d\u00e9couvrir seuls. Ils l&#039;apprennent avec un accompagnement, de mani\u00e8re r\u00e9p\u00e9t\u00e9e, jusqu&#039;\u00e0 ce qu&#039;elle devienne naturelle.<\/span><\/p>\n<h2><b>L&#039;inclusion est un choix de conception<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9119 aligncenter\" src=\"https:\/\/verypay.africa\/wp-content\/uploads\/2026\/02\/image_new_1_cropped-300x150.jpg\" alt=\"Old man and young man receiving AI enabled cards from young woman\" width=\"600\" height=\"300\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#039;\u00e9cosyst\u00e8me mondial de la fintech se tourne \u00e0 toute vitesse vers des d\u00e9ploiements d&#039;IA avanc\u00e9s, mais la sophistication seule ne garantit pas l&#039;acc\u00e8s \u00e0 tous. L&#039;inclusion exige une conception intentionnelle, respectueuse des comportements humains, des cultures locales, des environnements contraints et de la diversit\u00e9 des appareils utilis\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans le cadre de <\/span><a href=\"http:\/\/verysell.ai\"><span style=\"font-weight: 400;\">Groupe VerySell<\/span><\/a><span style=\"font-weight: 400;\">, un leader technologique avec plus de 35 ans d&#039;exp\u00e9rience dans l&#039;IA et les syst\u00e8mes d&#039;information, <\/span><a href=\"http:\/\/verypay.africa\/fr\/\"><span style=\"font-weight: 400;\">Tr\u00e8s Payer<\/span><\/a><span style=\"font-weight: 400;\"> continue de concevoir des syst\u00e8mes qui s&#039;adaptent aux personnes, et non l&#039;inverse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#039;inclusion ne se construit pas dans les laboratoires ou les salles de r\u00e9union.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elle se construit dans les salles de classe, les march\u00e9s, les communaut\u00e9s et sur le terrain, un contexte r\u00e9el \u00e0 la fois.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Technology has never been the barrier to financial inclusion. Context has. In many communities, digital&#8230;<\/p>","protected":false},"author":14,"featured_media":9463,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29,32,30,31],"tags":[42,36,34,40,35],"class_list":{"0":"post-9458","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-post","8":"category-company-news","9":"category-industry-insights","10":"category-product-featured","11":"tag-ai","12":"tag-cashless-payments","13":"tag-digital-payments","14":"tag-offline-payments","15":"tag-payment-solutions-in-africa"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Designing Inclusive Fintechs with Context-driven AI<\/title>\n<meta name=\"description\" content=\"Context-driven AI is redefining inclusive finance by building digital 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